Head of Digital Marketing
£300 per day Inside IR35
6-month contract
London (Hybrid - 1 day per week)
I'm currently partnered with a well-known London-based charity looking to hire an Interim Head of Digital Marketing to support its digital marketing, supporter acquisition and wider fundraising activity over an initial six-month period.
The organisation has several upcoming initiatives, including the next phase of a successful digital legacy fundraising campaign, new supporter acquisition channels and wider brand marketing activity. They're looking for an experienced digital marketing leader who can combine strategic thinking with hands-on delivery, helping improve campaign performance, develop new acquisition opportunities and support an established marketing team.
The role will:
- Lead and optimise digital acquisition campaigns, improving supporter engagement, conversion and return on investment.
- Develop and test new acquisition channels, identifying opportunities to grow supporter audiences.
- Support integrated marketing campaigns across digital, brand, direct marketing and offline channels.
- Analyse campaign performance, using data and audience insights to inform testing, optimisation and investment decisions.
- Provide senior digital marketing expertise to the existing team, supporting campaign delivery and helping shape future digital marketing investment.
Skills required:
- Strong experience in digital acquisition, growth marketing or performance marketing, ideally at Head of Digital Marketing or equivalent level.
- Proven hands-on experience delivering and optimising digital campaigns across paid social, paid search and other acquisition channels.
- Experience developing integrated, multi-channel marketing campaigns, combining digital with wider marketing activity.
- Strong understanding of campaign analytics, conversion optimisation, acquisition costs and marketing ROI.
- Ability to operate strategically while remaining hands-on, working independently and supporting an established team.
Experience within the charity or fundraising sector, particularly supporter acquisition or legacy fundraising, would be advantageous but isn't essential.
