East of England Ambulance Service NHS Trust Case Study

East of England Ambulance Service NHS Trust

About The Client

East of England Ambulance Service NHS Trust stands at the forefront of emergency and non-emergency medical care provision across six counties in the East of England. Serving a population of over six million residents, their mission is to deliver timely, compassionate, and high-quality healthcare services to those in need, irrespective of their location or circumstances.

With a diverse and dedicated team of healthcare professionals, including paramedics, emergency medical technicians, nurses, and support staff, East of England Ambulance Service is committed to excellence in patient care. Their services encompass a wide range of medical emergencies, from life-threatening situations to non-urgent medical needs, ensuring that individuals receive appropriate care tailored to their specific requirements.

Find out how we collaborated with the East of England Ambulance Service NHS Trust to tackle the challenges of hiring a Senior Systems Developer.
Partnership began through CSS Permanent Framework
Week turnaround time for a Senior Systems Developer
Placements made so far

The Challenges

Facing a critical need for a Senior Systems Developer, East of England Ambulance Service encountered several hurdles. NHS salary constraints posed difficulties in attracting candidates with requisite technical expertise, compounded by the challenge of finding a candidate willing to mentor junior team members within budget constraints.

The Solution

Following the successful tender award via the CCS Permanent Framework RM6229, Understanding Recruitment NFP began their partnership with East of England Ambulance Service on an exclusive basis. Understanding the intricacies of the NHS fixed salary bandings we embarked on the quest to secure the Senior Systems Developer. By sharing valuable insights with the East of England Ambulance Service and recommending a more flexible approach for the role, along with providing market data and potential candidate pools, we helped them adjust the job offer to better match market expectations, broadening the pool of suitable candidates.



Within a timeframe of four weeks, the collaboration led to five candidates being interviewed and the successful hiring of a Senior Systems Developer. Subsequently, four additional positions, including Information Analyst, Clinical Systems Coordinator (x2), and Senior Database Administrator, were filled, strengthening East of England Ambulance Service's ICT department.


How Understanding Recruitment NFP Added Value

Understanding Recruitment NFP provided ongoing support and expertise throughout the hiring process. We facilitated multiple client meetings to refine job roles and offered bespoke advertisements targeting NHS professionals. Our proactive approach, tailored marketing collateral, and regular check-ins streamlined the recruitment process, generating a substantial volume of qualified applicants.


The talent we’ve helped secure for the Trust:
  • Clinical Systems Coordinators
  • Senior Database Administrator
  • Information Analyst
  • Senior System Developer


The collaboration between Understanding Recruitment NFP and East of England Ambulance Service exemplifies the value of understanding client needs and providing tailored solutions. By leveraging expertise in recruitment and navigating NHS salary constraints, we not only addressed immediate hiring challenges but also fostered a lasting partnership.

Continuing the partnership, Understanding Recruitment NFP will support East of England Ambulance Service in future projects, ensuring continued success in meeting their recruitment needs.

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